Managing growth

When TOQA was first launched, record keeping was executed manually. As TOQA’s customer base expanded beyond the Philippines and into an international market, TOQA faced difficulties accounting for multi-currency and tracking their sales and expenses in a coherent, up-to-date manner.

Capturing economic progress

I led the transition to a computerized accounting system which integrated TOQA’s e-commerce platform and consolidated varied payment gateways and expenses. I captured TOQA’s economic progress through P&L reports, and worked closely with the directors to set KPIs. To meet our goals, I streamlined operations through a cloud-based project tracking and management tool.

Meeting financial objectives

TOQA’s expense ratio decreased from 50% in 2018 to 32% in 2019. By analyzing data, setting financial goals, and taking initiative, I leveraged technology to drive business optimization. As a result, I enabled the efficiency and effective leadership of the TOQA brand.