INNOVATOR

Creating the future of sports through data-driven strategy, human-centered design, and passionate storytelling

 

CONCEPT MANAGER for adidas INNOVATION & STRATEGY
ASSISTANT PRODUCT MANAGER for adidas GRAPHICS
PRODUCT COORDINATOR for adidas NCAA APPAREL


When we envision the world of sports we aspire to create, we ask: who does it involve? Why does it matter? What do we need to get there?

At adidas Innovation, my mission is to remove all barriers to sports. My medium is performance wear and apparel.. My creation process is interdisciplinary and collaborative.

Featured

Storytelling

I was selected as a speaker on adidas Virtual Designer Panel for Asian Pacific American Heritage month, an international panel spotlighting minority voices in the creative industry.

Human Centered Design

I am passionate about creating for underrepresented and underserved communities in sport. To navigate these spaces in an authentic and credible manner, we put our athletes at the center of our work, and let their insights lead the way.

Data Driven Strategy

I oversaw the launch of our Consumer Validation process. We designed a program that enabled consistent consumer involvement, engaging 3 global markets and 750+ people per study. We employed different research tools to uncover insights and directly evaluate product concepts. I investigate areas of opportunity and craft innovation strategies for the brand.

SKILLS

Opportunity analysis
Competitive analysis Benchmarking
Market and profitability analysis
Focus group facilitation
Product management
Cross-functional collaboration
Concept building