Sports is a reflection of how our world is constantly changing: the world evolves and sport evolves along with it. Through sports, we can shape discourse, empower others, and bring communities together.
When we envision the future of sports, we ask: who does it include? Why is it important? What do we need to get there?
At adidas innovation, my mission is to remove all barriers to sports. My medium is performance wear and apparel. My creation process is interdisciplinary and collaborative.