Storytelling

I was selected as a speaker on adidas Virtual Designer Panel for Asian Pacific American Heritage month, an international panel spotlighting minority voices in the creative industry.

Human Centered Design

I am passionate about creating for underrepresented and underserved communities in sport. To navigate these spaces in an authentic and credible manner, we put our athletes at the center of our work, and let their insights lead the way.

Data Driven Strategy

I oversaw the launch of our Consumer Validation process. We designed a program that enabled consistent consumer involvement, engaging 3 global markets and 750+ people per study. We employed different research tools to uncover insights and directly evaluate product concepts. I investigate areas of opportunity and craft innovation strategies for the brand.

Sports is a reflection of how our world is constantly changing: the world evolves and sport evolves along with it. Through sports, we can shape discourse, empower others, and bring communities together.

When we envision the future of sports, we ask: who does it include? Why is it important? What do we need to get there?

At adidas innovation, my mission is to remove all barriers to sports. My medium is performance wear and apparel. My creation process is interdisciplinary and collaborative.